Lady Gaga has revealed she is launching a new cosmetics line, which will be sold exclusively on Amazon.
The Grammy-award singer is branching out in the cosmetics industry with her new brand, Haus Laboratories.
After keeping fans intrigued about her venture on social media over the last few months, she has finally revealed her line of beauty products will be on sale from September.
An article in Reuters revealed Amazon will have exclusive rights to the products, selling to customers in several countries, including Japan and Germany, and the singer-cum-actress’ home country, America.
Lady Gaga – whose real name is Stefani Joanne Angelina Germanotta – is reported to have chosen the online retail giant because it understood her vision.
She recently told The Business of Fashion: “There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do… they’ll be like, ‘Can you change half of the equation?’. The answer is no. No deal.”
The Shallow star’s step into the cosmetic industry is not a surprise to fans, as she has been posting products from the line on her Instagram page for several months.
However, the brand now has its own social media presence, and has amassed over 315,000 followers already since it launched on Instagram just last week.
The line has also got its own website, with products now available for pre-order for September shipping.
While the product line is currently limited to lip and shimmer items, there is huge scope for Lady Gaga to expand her business. Using trade specific denatured alcohol, she will be able to create a huge range of other cosmetic products that her millions of supporters are bound to be keen to get their hands on.