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M&S Launches Percy Pig Ice-cream

Percy Pigs have been synonymous with Marks & Spencer’s since they launched in 1992, but fans of the pink, pig-shaped foam sweets will be excited to hear they can now enjoy the iconic flavour in ice-cream form.

Indeed, you don’t just have to indulge in your favourite treat by tucking into a packet of moreish sweets, but can refresh your palate on a warm summer’s day with a frozen pudding.

M&S has described their new product as having “that unmistaken Percy Pig flavour of raspberry and grape, a ripple of signature fruity sauce running through and the soft chewy texture of strawberry marshmallow”.

Although the ice-cream is only available in stores, those who are doing their essential shopping at M&S will be able to pick up a tub to really enjoy this week’s warm weather.

Director of product development April Preston is one of the dessert’s biggest fans, saying: “I love two scoops with an extra sprinkling of mini marshmallows on top.”

Alternatively, you could have it with Percy Pig Dessert Sauce, which was so popular, it sold out soon after hitting the shelves in January this year.

While Percy Pigs have been around for nearly 20 years, M&S’ portfolio of sweets has grown exponentially during that time. Its collection now includes Percy Pig Loves Penny, Percy and Pals, Globetrotting Percy, Piglets, Percy Pig and Family, Percy Pig Gets Spooky, Merry Percymas, Percy’s Parents, and Phizzy Pigtails.

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